A web designer works on the appearance and layout of a website. Appearance, for instance, relates to the colours, font, and images used. Layout refers to how information is structured and categorized. But, more importantly, website design provides good user experience and helps your website visitors access and navigate your website with ease, removing as many potential points of user frustration as possible. Several factors such as consistency, colours, typography, imagery, simplicity, and functionality contribute to good website design.
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